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Posts by
Josie Bagley
Josie has been working in B2B marketing for over six years. Her areas of expertise include email marketing, demand generation and social media marketing.
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A good website will not only draw in leads but will give you valuable information about your prospects, how they’re using your site, and how your site could be improved for a better user experience - this is where web analytics software comes in!
Most lists of “growth hacks” are generic marketing advice wearing a new label. This one is different: each idea below is framed as an experiment, with a hypothesis, implementation steps and a metric that determines whether it worked.
In a B2B context, growth hacking is a disciplined process for finding what is genuinely constraining revenue, testing a specific fix, and scaling only what the data shows works.
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