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Josie Bagley
Josie has been working in B2B marketing for over six years. Her areas of expertise include email marketing, demand generation and social media marketing.
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Most lists of “growth hacks” are generic marketing advice wearing a new label. This one is different: each idea below is framed as an experiment, with a hypothesis, implementation steps and a metric that determines whether it worked.
In a B2B context, growth hacking is a disciplined process for finding what is genuinely constraining revenue, testing a specific fix, and scaling only what the data shows works.
Most B2B companies invest heavily in driving website traffic yet fail to extract the pipeline value that's already sitting in the sessions they already have.
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