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Martin Boyle
Martin is the Director of Brand and Communications at Lead Forensics. He’s worked in marketing for 20 years in both B2B and B2C. Martin is a member of the Chartered Institute of Marketing and was also named an ‘Inspirational Square’ by Squared Online in conjunction with Google.
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One sales director reported a 50% pipeline increase. Another called it a straight 10x return. When you're evaluating a visitor identification tool against its price tag, those are the numbers that matter, not the sticker price alone.
Somewhere in your pipeline, there's a deal that looks healthy. Your champion is engaged, the demo landed, and follow-up emails get answered within the hour!
Then the deal goes quiet…
If you sell manufactured goods, a meaningful share of your revenue may run through people who don’t work for you.
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