How To Get a Lead Forensics Demo – and Exactly What Happens Next

Why does Lead Forensics start with a demo? Here’s the whole process, step by step: a sector-matched demo, a two-week guided free trial, an ROI calculation built on your own website data, and going live within hours.
Sales Is Therapy: Zac Thompson on Selling Like a Doctor

Think about the last time you went to the doctor. They didn’t open with a slideshow about their medical school or the awards the practice has won. They asked why you were there.
Sales Intelligence Tools: What They Are and How to Choose One

Sales intelligence covers everything from contact databases to website visitor identification to intent data – which makes ‘which tool do we actually need’ harder to answer than it should be. Here’s how the categories differ and what to check before choosing one.
Who Do B2B Buyers Actually Trust? The New Rules of Influence

B2B Marketing’s founding editor joins Lead Forensics CMO Kirsty Dawe to break down the five “Trust Champions” who actually move a deal forward, and what to do about it starting next week.
The AI-Enabled Marketing Ops Playbook: From First Use Case to Scale

Join Gareth Case, marketing leader at Percona, for a practical webinar on building an AI-enabled marketing operation. With more than 25 years of B2B marketing experience, Gareth is putting AI to work across his team, accelerating campaigns, scaling account-based marketing and freeing up time for strategic thinking.
7 Sales Messaging Rules from a £600m Seller

Most deals aren’t lost because the product is weak. They’re lost because the buyer never works out what they’re being sold. James Newell, who sold £600m before founding Clear Sales Message, shares seven rules for fixing that.
Industrial & Manufacturing Buying Signals: Spot Them First

By the time an RFQ lands in your inbox, the buying decision is often already half made.Â
B2B Sales Forecasting: Why Most Pipelines Lie, and How to Fix It

Most B2B sales forecasts are built on stale CRM data and rep gut-feel. Here’s a practical framework for building forecasts your CFO will actually trust.
Performance Marketing Software: 10 Tools B2B Teams Use

Which campaigns are bringing the right businesses to your website and turning that interest into pipeline? Explore 10 performance marketing software tools for B2B teams, learn where each fits in your stack, and discover how to connect ad spend to the outcomes that matter.
How to Find Who to Contact When a Company Shows Interest

Knowing that a company has been looking at your website is a great start, but it’s not the whole story. The real question is: who, inside that company, should you actually speak to?