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What I Wish I’d Known About Sales With James Newell
If buyers don’t understand what you sell, they can’t buy it. In this episode, Martin talks to James Newell, sales messaging specialist and creator of Clear Sales Message, about why salespeople default to features when buyers care about benefits. James shares practical tools you can use straight away, from a simple template for answering “what do you do?” to spotting whether a prospect is really interested. He also explains how to use AI in your messaging without letting it do your thinking.
Is Lead Forensics Worth It? What G2 Reviewers Say About ROI
One sales director reported a 50% pipeline increase. Another called it a straight 10x return. When you’re evaluating a visitor identification tool against its price tag, those are the numbers that matter, not the sticker price alone.
How to Sell to a B2B Buying Committee
Somewhere in your pipeline, there’s a deal that looks healthy. Your champion is engaged, the demo landed, and follow-up emails get answered within the hour!
Then the deal goes quiet…
The Manufacturer’s Rep Playbook: Better Territory Signals
If you sell manufactured goods, a meaningful share of your revenue may run through people who don’t work for you.
What Is Marketing Attribution? A Practical B2B Guide
Every marketing leader has faced some version of the same question: “Which channels are actually driving revenue?”
Should You Tell a Prospect You Saw Their Company on Your Website?
Knowing a company visited your site is powerful intelligence – but leading with it is usually the wrong move. Here’s how to use it instead.
How Website Visitor Identification Improves Outbound Success Rates
Most cold outbound fails for one reason: bad timing. Learn how website visitor identification helps SDRs and BDRs target companies that are already paying attention.
Top 30 web analytics tools for 2026 (free & paid)
A good website will not only draw in leads but will give you valuable information about your prospects, how they’re using your site, and how your site could be improved for a better user experience – this is where web analytics software comes in!
The Importance of Trust and Influence in B2B
Join Joel Harrison, one of the most respected and influential voices in B2B marketing, for a must-attend webinar on the new rules of trust and influence.
The Manufacturing Sales Process – From Website Visitors to Deals
Learn the stages of the manufacturing sales process and how website visitor identification helps teams shorten long sales cycles.