Skip to content
GA4: Everything B2B Marketers Need to Know
Are you familiar with the power of Google Analytics 4? Whether you’re already using it or new to the platform, this blog is a must-read. It’s packed with valuable insights on how GA4 can revolutionize your business and propel it to new heights. Discover why Google is shifting away from Universal Analytics and why this is a game-changer.
Disrupt or Be Disrupted: AI in Marketing – Are You Ready?
Artificial Intelligence is reshaping the marketing landscape with groundbreaking ways to engage customers, enhance user experiences, and streamline marketing operations. Yet, the AI revolution also presents challenges, including data privacy concerns, potential job shifts, and ethical dilemmas.
Join Lead Forensics at IRX and EDX 2023
Lead Forensics is thrilled to announce our participation at IRX and EDX on May 24th and 25th, 2023, at NEC Birmingham.
GA4: Everything You Need to Know For Your Marketing Strategy
We’ve teamed up with Embryo and their Analytics Lead, Sam Thomas, to take you through a masterclass in GA4. We’ll cover four key differences between GA4 and UA, helping you to understand how you can maximize your digital marketing efforts with the new update.
The Secrets of Partner Marketing
Are you looking to boost your business with partner marketing, but don’t know where to begin? Look no further! Partner marketing is an excellent way to increase sales and establish valuable connections in your industry.
Lead Forensics celebrates the Coronation of King Charles III
Lead Forensics embraced the spirit of royalty and national pride by celebrating the coronation of King Charles III.
3 Warning Signs Your Online Campaigns Are Failing, and How to Fix Them… Fast!
There’s nothing more exciting to a B2B marketer than getting the chance (and the budget) to test new digital channels. You set up your campaign, carefully consider your targeting options, place your bids, and off you go.
You monitor your activity and after a few days find you’ve gone WAY over budget…and delivered, well, nothing. Ouch!
How are you going to explain this one to your boss?
Innovative Strategies to Discover Clients
Looking to build a robust sales pipeline in the B2B market, but worried about the challenges of drought?
This blog will guide you through everything you need to know about prospecting drought, from identifying potential challenges to implementing effective solutions. By the end, you’ll be equipped with the knowledge and tools you need to stay ahead of the game and boost your B2B sales no matter the circumstances. So let’s dive in and learn how to turn challenges into opportunities!
The Updated PESO Model & How to Use It
The PESO model was created by communications strategist Gini Dietrich and first introduced in her 2014 book Spin Sucks – but it got an update in 2026. Are you up to date?
Lead Forensics Ranked #1 Visitor Identification Software in Europe
Lead Forensics are excited to share that we have been ranked #1 in 4 report categories by G2 in their Spring 2023 reports.