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GA4: Everything You Need to Know For Your Marketing Strategy

We’ve teamed up with Embryo and their Analytics Lead, Sam Thomas, to take you through a masterclass in GA4. We’ll cover four key differences between GA4 and UA, helping you to understand how you can maximize your digital marketing efforts with the new update.

Webinar topic detail

Here’s what you’ll learn:

👨‍💻 The differences between GA4 and Universal Analytics (UA)

🔍 How to set up a GA4 account and property

👍 Best practice on privacy regulations like GDPR and CCPA while using GA4

📈 Reporting and analyzing user behavior with GA4 insights

By the end of this webinar, you’ll have a comprehensive understanding of the intricacies of GA4 and how it can be used to enhance your digital marketing strategies.

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