B2B sales -11 game changing statistics - Lead Forensics

B2B sales -11 game changing statistics


Hello! Welcome to this Lead Forensics educational video. Elevating your marketing and sales success. Educational insights brought to you by marketing and sales leaders.

In this video, I’ll be providing you with eleven game-changing statistics from the world of B2B sales.


These will change the way your team views B2B sales, and help you discover the best steps to take for success.


1.) Did you know that 69% of prospects find their business needs are not met on the first call?


With this many salespeople not ticking the first box of buyer-centric sales, we can clearly see why so many aren’t meeting their targeted quota!

Understanding your prospect’s business needs is imperative to your sales approach.

Use the opening few minutes to gauge immediate pain-points and tailor your product to meet those needs.

This makes for a more positive call, and increases your chances of making a successful sale.

2.) Only 24% of sales emails are opened!


If just one in four sales emails are actually opened, that means even fewer are being responded to.

Don’t worry! There are ways to make your emails more successful.

Start by replacing words like ‘invite’ and ‘assistance’, with ‘demo’ and ‘connect’.

It’s important to remember not to rely solely on email marketing for B2B, as customers often prefer social media or even a good old-fashioned phone call.


3.) At least 50% of your prospects are not a good fit for what you sell.


If your prospects aren’t right for your product, no amount of strategy or communications is going to fix that.

So, look at how you generate new business and gather prospect data. Is there a way you can ensure only those well-suited to your product enter your pipeline?

Remember: it’s quality over quantity!


4.) Social selling can increase win rates by 5%, and deal size 35%.


It’s no surprise that social selling continues to gain popularity when 57% of business decision makers use social media to research vendors.

Social media fuels more decisions than ever before, so B2B sales teams need to shift to meet these changes.

Incorporating social media into your sales strategy to discover new sales leads and nurture them through your pipeline has proven exceptional results!


5.) Nearly half of all buyers are millennials.


As millennials move into decision making roles, they bring with them a new age of B2B sales.

Conduct research into millennial business, their preferences and their motives.

And, get to know who you’re targeting so you can encourage them to move through your pipeline as you want.


6.) Budget and timing are the two key reasons behind lost sales


Around 50% of deals fall through because of budget, and 25% are down to timing.

The sooner your team asks about budget hindrances, the better!

And, the better they understand your prospect’s time constraints, the easier it will be to ensure they don’t come back to bite later.


7.) Almost 60% of salespeople do not change their process once they find one that works


Changing a process that gives you great results can be scary.

It’s predicted around 1 million salespeople will lose their jobs by 2020 due to the ever-evolving digital world, so there has never been a more important time to embrace change.


8.) More than 50% of the average salesperson’s day is spent doing tasks that could be automated.


Remember that inputting data, sending emails, and researching leads are all vital, but they can now be automated.

This saves your team valuable time while they take more money.


9.) Only 7% of top-performing salespeople use a ‘pitch’


As 93% of the highest-performing salespeople have abandoned the sales pitch altogether, it’s clear what your team must do.

Understand how your team wants to win clients and create something much more valuable than a run-of-the-mill sales pitch.


10.) 50% of salespeople say they avoid being pushy, but 84% of buyers have had negative experiences due to pushy salespeople


So, it’s clear there is a serious rift between B2B salespeople and their buyers.

Many salespeople are completely unaware that they are being pushy.

Remember to place yourself in the buyer’s shoes!


11.) The best performing salespeople use an average of six sales tools


Using the right tactics and tools can produce a winning strategy.

So, it will come as no surprise to know just how many tools that the most successful salespeople use.

Lead Forensics is one of the most advanced sales tools available, offering 10,000 B2B sales teams a bounty of high-quality sales leads by identifying the businesses visiting your website.

Providing the business name and address, along with contact details for key decision makers and a breakdown of each visitor journey, your team are armed with the data needed to fuel their pipelines with already engaged business opportunities. You can find out more via this link.


I hope you found this video helpful.

Please give this video a like, share and comment on any future topics you want us to cover.
Make sure you follow us on all of our social media platforms @LeadForensics on LinkedIn, Twitter, Facebook and Instagram.

See you next time!

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