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Laura Nineham
Laura has over 15 years of experience with online content and holds a Postgraduate Diploma in Digital Marketing. With a background in journalism and SEO, Laura enjoys simplifying complex concepts and helping people navigate the world of B2B sales and marketing.
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When your pipeline stalls, or you fear you may not hit your targets, you might be tempted to go for big, strategic changes like investing in headcount or developing new solutions.
The average conversion rate for the manufacturing sector is 2.1%, according to First Page Sage. That means 97.9% of your website traffic – and potential buyers – are researching and evaluating you while remaining hidden from your sales team.
Lead Forensics solidifies its reputation as the best B2B website visitor identification tool with a sweep of new badges and #1 grid rankings in G2's Summer 2026 Report.
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