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Laura Nineham
Laura has over 15 years of experience with online content and holds a Postgraduate Diploma in Digital Marketing. With a background in journalism and SEO, Laura enjoys simplifying complex concepts and helping people navigate the world of B2B sales and marketing.
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Coaching is one of the highest-leverage things a sales leader can do, but it's usually the first thing squeezed out by reporting and deal reviews.
When used well, AI can give each of your reps up to 10 hours a week back for selling and makes their outreach measurably more effective. But that’s only if you feed it clear prompts and real buying signals, not vague requests and thin data.
Every marketing team has felt the frustration when a campaign drives a spike in traffic, but most of it disappears without a trace. Those visits don’t fill out a form, you don’t capture their email, and you have no way to know if it actually influenced a deal.
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