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Martin Boyle
Martin is the Director of Brand and Communications at Lead Forensics. He’s worked in marketing for 20 years in both B2B and B2C. Martin is a member of the Chartered Institute of Marketing and was also named an ‘Inspirational Square’ by Squared Online in conjunction with Google.
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Firmographic data is the set of company-level attributes - industry, size, revenue, location - that tells a B2B team whether a prospect is worth pursuing. Here's what it includes, how sales and marketing teams actually use it, and how it turns anonymous website traffic into something you can act on.
Most lists of the best sales books are put together by someone who has read the blurbs. This one is different.
Think about the last time you went to the doctor. They didn't open with a slideshow about their medical school or the awards the practice has won. They asked why you were there.
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