Posts by
Martin Boyle
Martin is the Director of Brand and Communications at Lead Forensics. He’s worked in marketing for 20 years in both B2B and B2C. Martin is a member of the Chartered Institute of Marketing and was also named an ‘Inspirational Square’ by Squared Online in conjunction with Google.
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A good website will not only draw in leads but will give you valuable information about your prospects, how they’re using your site, and how your site could be improved for a better user experience - this is where web analytics software comes in!
Learn the stages of the manufacturing sales process and how website visitor identification helps teams shorten long sales cycles.
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