Using AI in Sales: The Complete Guide for Sales Leaders 

Using AI in Sales: The Complete Guide for Sales Leaders

When used well, AI can give each of your reps up to 10 hours a week back for selling and makes their outreach measurably more effective. But that’s only if you feed it clear prompts and real buying signals, not vague requests and thin data.

How to Boost Marketing ROI with Website Visitor Identification

How to boost marketing ROI with website visitor identification

Every marketing team has felt the frustration when a campaign drives a spike in traffic, but most of it disappears without a trace. Those visits don’t fill out a form, you don’t capture their email, and you have no way to know if it actually influenced a deal.

How Handtmann Turns Anonymous Website Visits into £250k Deals

how Handtmann turns anonymous website visits into 250k deals

Your ideal customers are already visiting your website. Most stay unnoticed – a missed opportunity most companies don’t even know they’re losing. Handtmann, a leading machinery manufacturer, changed that. And it’s turned invisible traffic into six-figure deals its team would never have found otherwise.
Join Paul Thomas, CEO of Lead Forensics, with Tom Bowman, Business Development Lead at Handtmann, to get the exact playbook

How Website Visitor Tracking Can Accelerate Manufacturing Sales

How Website Visitor Tracking Can Accelerate Manufacturing Sales

The average conversion rate for the manufacturing sector is 2.1%, according to First Page Sage. That means 97.9% of your website traffic – and potential buyers – are researching and evaluating you while remaining hidden from your sales team.