Using AI in Sales: The Complete Guide for Sales LeadersÂ

When used well, AI can give each of your reps up to 10 hours a week back for selling and makes their outreach measurably more effective. But that’s only if you feed it clear prompts and real buying signals, not vague requests and thin data.
How to Boost Marketing ROI with Website Visitor Identification

Every marketing team has felt the frustration when a campaign drives a spike in traffic, but most of it disappears without a trace. Those visits don’t fill out a form, you don’t capture their email, and you have no way to know if it actually influenced a deal.
What It Actually Takes to Get ROI from Website Visitor Identification SoftwareÂ

A short trial can show you a demo, but it takes a full sales cycle to show you a pipeline.
How to Turn Free Trials and Demos Into RevenueÂ

A free trial or product demo should do more than showcase what your product can do. It should help your prospect experience its value, build confidence in the decision and take a clear step towards buying.
How Handtmann Turns Anonymous Website Visits into £250k Deals

Your ideal customers are already visiting your website. Most stay unnoticed – a missed opportunity most companies don’t even know they’re losing. Handtmann, a leading machinery manufacturer, changed that. And it’s turned invisible traffic into six-figure deals its team would never have found otherwise.
Join Paul Thomas, CEO of Lead Forensics, with Tom Bowman, Business Development Lead at Handtmann, to get the exact playbook
How High-Performing Sales Teams Use Visual Models to Win Complex Deals – Simon Bowen Model Method

In this exclusive webinar, Simon Bowen, creator of The Models Method will reveal how high-performing teams are using visual frameworks to solve the problems that kill most complex deals..
MEDDPICC in Practice: How Leading Sales Teams Win Complex B2B Deals Today

In this exclusive webinar, Dick Dunkel himself will show you exactly how elite sales teams are adapting MEDDPICC for today’s buying reality – where digital-first buyers, 10+ stakeholder committees, and revenue intelligence tools have fundamentally changed the game.
3 Manufacturing Sales Challenges You Can Overcome This Week

When your pipeline stalls, or you fear you may not hit your targets, you might be tempted to go for big, strategic changes like investing in headcount or developing new solutions.
How Website Visitor Tracking Can Accelerate Manufacturing Sales

The average conversion rate for the manufacturing sector is 2.1%, according to First Page Sage. That means 97.9% of your website traffic – and potential buyers – are researching and evaluating you while remaining hidden from your sales team.
From Web Visit to Sales Call: How to Reach the Right Prospect First

Join Diana, CSO at LightTrans, as she walks through the exact process she uses to turn website visits into real sales conversations, including the one that turned a decade-old lapsed customer into a €130K deal in just four months.