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What I Wish I’d Known About Sales With Brian Hosey

Before he was selling multimillion-dollar properties, Brian Hosey was helping book concert tours for artists including Peter Gabriel, calling promoters city by city to turn a list of potential dates into a tour.

Different industry. Same challenge: get someone on the phone, earn their trust and give them a reason to say yes.

Now Senior Managing Director and Market Leader at Marcus & Millichap, Brian joins Martin on What I Wish I’d Known About Sales to share the lessons he carried from the music business into commercial real estate, and the structured sales training he wishes he’d had from day one.

They discuss why cold calling still works, what helps salespeople survive a slow start and how to use AI without losing the human connection that wins business.

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