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For this episode of Essential B2B, Joe was joined by Jared Fuller, Co-Founder and CEO of PartnerHacker. Jared brought HUGE energy to the conversation all around partner marketing, including Jared’s notion of Nearbound, which is absolutely something to take notice of!
Unlock the Secrets of Partner Marketing with Jared Fuller
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Sales trainer Jeff Schneider joins Martin to discuss prospecting, referrals and the mindset behind better sales conversations. Learn how to build confidence, handle rejection and sell without desperation.
Before he was selling multimillion-dollar properties, Brian Hosey was helping book concert tours for artists including Peter Gabriel, calling promoters city by city to turn a list of potential dates into a tour.
Different industry. Same challenge: get someone on the phone, earn their trust and give them a reason to say yes...
If buyers don't understand what you sell, they can't buy it. In this episode, Martin talks to James Newell, sales messaging specialist and creator of Clear Sales Message, about why salespeople default to features when buyers care about benefits. James shares practical tools you can use straight away, from a simple template for answering "what do you do?" to spotting whether a prospect is really interested. He also explains how to use AI in your messaging without letting it do your thinking.
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