What I Wish I’d Known About Sales With Martin Knowles

In this episode of What I Wish I’d Known About Sales, Martin Knowles, founder of Sales Untangled and author of Untangle Your Sales, shares how he went from an “accidental salesman” to leading large sales teams and helping businesses build sustainable, high-performing sales cultures.
How To Write CTAs That Get Clicked

Your CTA may be the shortest line of copy on the page—but it can decide whether a visitor takes the next step or disappears. Here’s how to make every click feel clear, valuable and worth the effort.
14 AI Sales Prompts for Coaching and Team Enablement

Coaching is one of the highest-leverage things a sales leader can do, but it’s usually the first thing squeezed out by reporting and deal reviews.
Using AI in Sales: The Complete Guide for Sales Leaders

When used well, AI can give each of your reps up to 10 hours a week back for selling and makes their outreach measurably more effective. But that’s only if you feed it clear prompts and real buying signals, not vague requests and thin data.
How to Boost Marketing ROI with Website Visitor Identification

Every marketing team has felt the frustration when a campaign drives a spike in traffic, but most of it disappears without a trace. Those visits don’t fill out a form, you don’t capture their email, and you have no way to know if it actually influenced a deal.
What It Actually Takes to Get ROI from Website Visitor Identification Software

A short trial can show you a demo, but it takes a full sales cycle to show you a pipeline.
How to Turn Free Trials and Demos Into Revenue

A free trial or product demo should do more than showcase what your product can do. It should help your prospect experience its value, build confidence in the decision and take a clear step towards buying.
How to Turn B2B Landing Pages Into Lead Magnets

Your landing page can attract the right company, hold its attention and answer its most pressing question, yet still appear to have failed because nobody completed the form.
The Best Manufacturing Marketing Stats for 2026

Take a look at our round-up of stats to see how your efforts compare to other manufacturing marketers.
Growth Hacking Strategies and Techniques to Try

Most lists of “growth hacks” are generic marketing advice wearing a new label. This one is different: each idea below is framed as an experiment, with a hypothesis, implementation steps and a metric that determines whether it worked.