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Even good opportunities stall, as Forrester found with research showing 86% of B2B purchases stall somewhere in the buying process.
But AI is well suited to counter that. For example, Microsoft found that reps using Copilot for Sales lifted per-seller revenue by 9.4%, opportunities per seller by 5%, and individual win rates by 20%. And Gong.io reports that sellers who use AI to surface deal risk and competitive insight see win rates 35% higher.
But before you dive straight into using AI for sales to rescue a deal, you need some examples of how others use this tool. The secret to your success is to be specific with your prompts, like these 12 examples we’ve created. To use them, simply copy, adapt the bracketed details, test, and share the ones that work with your team.
To re-engage stalled opportunities
Prompt 1 — Follow up on a cold lead
“Act as a sales rep whose lead has gone cold and hasn’t responded in three weeks. Please draft a polite follow-up email that references the value we discussed in our last call [insert notes] and suggest a short call next week. Please keep it under 100 words.”
Prompt 2 — Re-engage after a silent proposal
“Imagine your prospect is a Director of IT, who has gone quiet after receiving a proposal. Please write three variations of a LinkedIn message I can send to re-engage them. Please keep the tone professional but approachable and keep the message under 150 words.”
To get real value from a prompt like this, you need to know when the deal actually moved, not just guess at the right week to follow up. Real-time visit alerts can tell you the moment a “gone quiet” account is back on your pricing or product page, which is the exact trigger point to send a re-engagement message rather than waiting on a hunch.
Prompt 3 — Reopen a ghosted conversation
“Pretend you walked a prospect through a demo, but they’ve ghosted you. Please help me to re-engage them by suggesting five creative ways to reopen a conversation. You can output as bullet points with one-sentence examples.”
To build quick battlecards vs. competitors
Prompt 4 — Build a one-page battlecard
“Imagine you’re getting ready to call someone who you think previously used our competitor. Please help me prep by creating a one-page battlecard comparing our solution to [Competitor]. Include: strengths, weaknesses, key differentiators, and three objection-handling responses. Please format as a table.”
Prompt 5 — Anticipate why you might lose
“Please roleplay as a sales rep about to make a sales call, and you’re anticipating the prospect will choose a competitor instead. Please help me by summarizing the top three reasons a prospect might choose [Competitor] over us, and how I should respond. Please keep answers concise and customer-focused.”
Prompt 6 — Write a competitive call script
“Imagine you’re a sales leader who wants to start targeting mid-market manufacturers. Please write a call script that positions our product against [Competitor] and focuses on ROI and ease of implementation.”
To tailor messaging for decision-makers
Prompt 7 — Write for a CFO
“Please help me outreach to the CFO of [company], evaluating [our platform]. Please write a two-paragraph email that focuses on financial ROI, cost savings, and risk mitigation.”
Prompt 8 — Prep talking points for a CIO
“Imagine you’re about to pitch to a CIO. Please draft three talking points for someone who cares about security, scalability, and integration with existing systems.”
Prompt 9 — Summarize value for a COO
“Pretend you’re a sales rep who’s about to send a first outreach email to a COO. Please summarize our solution’s value proposition in under 75 words and highlight efficiency gains and operational impact.”
To engage through social and video
Prompt 10 — Pitch short-form video ideas
“Act as a creative, confident social seller who’s happy to make content that targets prospects. Please come up with three creative short-form video ideas (30–60 seconds) that would re-energize a stalled opportunity. Please include the core message, suggested platform, and a call-to-action.”
Prompt 11 — Open a conversation with a competitor’s customer
“Roleplay as a sales rep using LinkedIn to prospect. Please write a direct message that opens a conversation with a prospect who currently uses our competitor. The tone should be friendly and educational, focusing on their challenges rather than selling immediately.”
Prompt 12 — Find a social hook
“Imagine you’re going to post something on LinkedIn. Please identify three trending topics in our industry that could be used to start a conversation with a stakeholder on social media. Provide a short hook and a question for each to encourage engagement.”
Using these prompts in real time
These work best in the moment, right before a call, a demo, or a follow-up, rather than as a batch exercise. Used that way, AI gives reps a fast way to sharpen an angle, refresh messaging, or anticipate an objection without spending hours building a custom deck or hunting for competitor intel.
But remember, timing is everything with a stalled deal.
Lead Forensics shows you in real time when a stalled account returns to your site, which page they land on, and how their engagement is changing, so a re-engagement email goes out on signal instead of on a guess.
Start a free Lead Forensics trial to see which stalled accounts are quietly coming back to your site today.
