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Join Joel Harrison, one of the most respected and influential voices in B2B marketing, for a must-attend webinar on the new rules of trust and influence. As the founder of B2B Marketing, Joel has spent more than two decades at the heart of the industry – helping shape how modern B2B marketers think and work.
In this candid, practical session, Joel will reveal what the smartest B2B brands are doing to earn buyer confidence – and how you can apply it before your competitors do.
Webinar topic detail
You’ll learn:
✅ Where hidden trust barriers may be costing you leads, deals and renewals
✅ The five “trust champions” who can influence buyers more powerfully than your brand alone
✅ How to turn leaders, employees, customers and industry experts into credible voices
✅ Where to focus first for the greatest commercial impact
✅ How to connect trust-building activity to pipeline and revenue
If buyers know your name but don’t trust you enough to take the next step, awareness won’t save the deal. Don’t miss this opportunity to learn from a true B2B authority – and leave with practical actions you can use immediately to build influence, remove friction and win more business. Read the written recap for Joel’s full breakdown of who actually earns that trust.
