Skip to content
Growth Hacking Strategies and Techniques to Try
Most lists of “growth hacks” are generic marketing advice wearing a new label. This one is different: each idea below is framed as an experiment, with a hypothesis, implementation steps and a metric that determines whether it worked.
What Is B2B Growth Hacking, and Why Does It Work?
In a B2B context, growth hacking is a disciplined process for finding what is genuinely constraining revenue, testing a specific fix, and scaling only what the data shows works.
5 AI sales prompts for emails and social selling
Nurtured leads convert, as shown by DemandGen, which found that effective lead nurturing produces a 20% increase in sales and generates 50% more sales-ready leads at a 33% lower cost. Email and social selling are the channels that do most of that nurturing, and AI is already embedded in how teams run them. HubSpot found that 42% of organizations […]
What I Wish I’d Known About Sales With Tom Happe
Tom Happe shares hard-won lessons on B2B pipeline generation, LinkedIn outreach, sales focus and building conversations that lead to real opportunities.
How Handtmann Turns Anonymous Website Visits into £250k Deals
Your ideal customers are already visiting your website. Most stay unnoticed – a missed opportunity most companies don’t even know they’re losing. Handtmann, a leading machinery manufacturer, changed that. And it’s turned invisible traffic into six-figure deals its team would never have found otherwise.
Join Paul Thomas, CEO of Lead Forensics, with Tom Bowman, Business Development Lead at Handtmann, to get the exact playbook
What I Wish I’d Known About Sales With Owen Cole
In this episode, Owen Cole, Director at Paragon Marketing Projects, joins host Martin from Lead Forensics to cut through the noise on what actually makes outbound work in today’s B2B landscape. From two decades in sales to running a team of nearly fifty SDRs across multiple industries, Owen has seen the patterns that separate teams who scale consistently from those who stay stuck chasing their tail.
How High-Performing Sales Teams Use Visual Models to Win Complex Deals – Simon Bowen Model Method
In this exclusive webinar, Simon Bowen, creator of The Models Method will reveal how high-performing teams are using visual frameworks to solve the problems that kill most complex deals..
MEDDPICC in Practice: How Leading Sales Teams Win Complex B2B Deals Today
In this exclusive webinar, Dick Dunkel himself will show you exactly how elite sales teams are adapting MEDDPICC for today’s buying reality – where digital-first buyers, 10+ stakeholder committees, and revenue intelligence tools have fundamentally changed the game.
What B2B Marketers Need to Know About Programmatic in 2026
As buyer journeys become more complex and competition for attention intensifies, programmatic advertising has emerged as a powerful way for B2B marketers to reach the right audiences, engage target accounts, and maximise the return on their media spend.
However, many marketers still aren’t taking advantage of its full potential – and with so much misinformation surrounding the channel, it can be difficult to know where to start – or how to scale successfully.
Join Dan Macia, Founder & CEO of Astrad, to discover how forward-thinking marketing teams are using programmatic to reach the right accounts, influence buying decisions, and drive measurable business outcomes.
What I wish I’d Known About Sales With Andy Laws
In this episode, Andy Laws, Sales Development Leader at Databricks and Founder of Rev Rocket, joins host Martin from Lead Forensics to challenge some of the biggest assumptions in sales development right now. From scaling the BDR function at Braze through to IPO, Andy’s seen what works at speed and what quietly breaks teams when no one’s paying attention. He shares the one structural mistake he sees companies making with their SDR comp plans, why the rush to replace reps with AI is backfiring for a lot of orgs, and a surprisingly simple signal most reps are completely overlooking when deciding who to reach out to. We also get into what Andy’s professional cricket career taught him about performing under pressure, and the single piece of advice he wishes someone had given him on day one as an SDR. If you’re building pipeline or leading a team that does, this one’s worth your time.