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Why do so many people still distrust sales, and what does genuinely customer-focused selling look like?
In this episode of What I Wish I’d Known About Sales, Martin Knowles, founder of Sales Untangled and author of Untangle Your Sales, shares how he went from an “accidental salesman” to leading large sales teams and helping businesses build sustainable, high-performing sales cultures.
Martin explores why pushing harder rarely fixes poor performance, why sales problems often begin with strategy or leadership, and how asking better questions can transform customer conversations. He also discusses the limits of AI in building trust, the value of focusing on the right prospects, and why successful selling should ultimately be about helping people.
