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How To Get a Lead Forensics Demo – and Exactly What Happens Next
Why does Lead Forensics start with a demo? Here’s the whole process, step by step: a sector-matched demo, a two-week guided free trial, an ROI calculation built on your own website data, and going live within hours.
Sales Is Therapy: Zac Thompson on Selling Like a Doctor
Think about the last time you went to the doctor. They didn’t open with a slideshow about their medical school or the awards the practice has won. They asked why you were there.
Sales Intelligence Tools: What They Are and How to Choose One
Sales intelligence covers everything from contact databases to website visitor identification to intent data – which makes ‘which tool do we actually need’ harder to answer than it should be. Here’s how the categories differ and what to check before choosing one.
7 Sales Messaging Rules from a £600m Seller
Most deals aren’t lost because the product is weak. They’re lost because the buyer never works out what they’re being sold. James Newell, who sold £600m before founding Clear Sales Message, shares seven rules for fixing that.
Industrial & Manufacturing Buying Signals: Spot Them First
By the time an RFQ lands in your inbox, the buying decision is often already half made.
B2B Sales Forecasting: Why Most Pipelines Lie, and How to Fix It
Most B2B sales forecasts are built on stale CRM data and rep gut-feel. Here’s a practical framework for building forecasts your CFO will actually trust.
How to Find Who to Contact When a Company Shows Interest
Knowing that a company has been looking at your website is a great start, but it’s not the whole story. The real question is: who, inside that company, should you actually speak to?
What I Wish I’d Known About Sales With James Newell
If buyers don’t understand what you sell, they can’t buy it. In this episode, Martin talks to James Newell, sales messaging specialist and creator of Clear Sales Message, about why salespeople default to features when buyers care about benefits. James shares practical tools you can use straight away, from a simple template for answering “what do you do?” to spotting whether a prospect is really interested. He also explains how to use AI in your messaging without letting it do your thinking.
Is Lead Forensics Worth It? What G2 Reviewers Say About ROI
One sales director reported a 50% pipeline increase. Another called it a straight 10x return. When you’re evaluating a visitor identification tool against its price tag, those are the numbers that matter, not the sticker price alone.
How to Sell to a B2B Buying Committee
Somewhere in your pipeline, there’s a deal that looks healthy. Your champion is engaged, the demo landed, and follow-up emails get answered within the hour!
Then the deal goes quiet…