Skip to content
In this episode of “What I Wish I’d Known About Sales” brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we’re joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books including Selling Through Partnering Skills, Ethical Selling and Hybrid Selling. With a career built on moving sales away from the high-pressure tactics of the past toward a collaborative, ‘partnering’ mindset, Fred joins us to discuss the subtle evolution of the industry. We dive into why the ‘gift of the gab’ is a myth, the importance of aligning your sales career with your personal values, and why the most successful salespeople today act as a guide rather than the hero of the story.
What I Wish I’d Known About Sales with Fred Copestake
Recent podcasts
If buyers don't understand what you sell, they can't buy it. In this episode, Martin talks to James Newell, sales messaging specialist and creator of Clear Sales Message, about why salespeople default to features when buyers care about benefits. James shares practical tools you can use straight away, from a simple template for answering "what do you do?" to spotting whether a prospect is really interested. He also explains how to use AI in your messaging without letting it do your thinking.
In this episode of What I Wish I’d Known About Sales, Martin Knowles, founder of Sales Untangled and author of Untangle Your Sales, shares how he went from an “accidental salesman” to leading large sales teams and helping businesses build sustainable, high-performing sales cultures.
Tom Happe shares hard-won lessons on B2B pipeline generation, LinkedIn outreach, sales focus and building conversations that lead to real opportunities.
Looking for more insights?
Explore playbooks, guides, and expert resources from the Lead Forensics team.
+60k
Stop missing out on opportunities
Book a demo to see how Lead Forensics can fuel your pipeline with warm leads.
