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In this episode of What I Wish I’d Known About Sales, we’re joined by Zac Thompson, founding director of We Have a Meeting and co host of the podcast of the same name. Zac is known for cutting through sales noise with honest, no nonsense takes on what actually works. From fixing broken outbound to challenging outdated sales pressure tactics, he shares the lessons he learned the hard way and what he wishes he’d understood much earlier in his career.
What I Wish I’d Known About Sales With Zac Thompson
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In this episode, Owen Cole, Director at Paragon Marketing Projects, joins host Martin from Lead Forensics to cut through the noise on what actually makes outbound work in today’s B2B landscape. From two decades in sales to running a team of nearly fifty SDRs across multiple industries, Owen has seen the patterns that separate teams who scale consistently from those who stay stuck chasing their tail.
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