4.4 rating

4.5 rating

4.6 rating

Solutions for machinery

Your machinery website gets visited by potential buyers every day – but most of these opportunities slip away before they ever get in contact with you.
A graphic showing the key info you get from an identified visit that's also routed to the relevant machinery sales rep

Trusted by 10,000 growing businesses

dreibond logo
speedyfreight logo
karcher logo
travelers logo
barclays logo

Uncover in-market machinery buyers

Machinery purchases are high-risk, high-investment decisions that take months to come to fruition. And when someone does reach out, they’re statistically more likely to already have a preferred supplier in mind. Beat your competitors to the conversation by identifying these buyers sooner with Lead Forensics.

A graphic showing a machinery prospect progressing through the buying journey and how you can get ahead of competitors by paying attention to those signals
A graphic showing how deals stall without visibility - but how Lead Forensics helps them move by showing when accounts are back on your website

Spot deal progression in complex sales cycles

When momentum returns to a previously stalled deal, it’s important you know about it. Lead Forensics will alert you when key accounts are back on your website, so you can see when interest is building and re-engage the conversation at the right moment.

Support distributor sales models

Discover which businesses are researching your machines, so you can route those warm leads to your partners. Whether you sell via distributors, resellers or regional partners, Lead Forensics can make sure the right person gets the right lead.

A graphic showing how Lead Forensics lets you route opportunities to reps based on territory
A graphic explaining how Lead Forensics shows you which new pages your identified visitors are looking at

Unlock repeat orders and expansion opportunities

There’s a lot of growth opportunities within your existing customer base just waiting to be unleashed. Lead Forensics will tell you when clients are looking at additional units, upgraded models or new applications, so you can pitch for the expanded business at the right time.

Turning Website Traffic Into 4,303%+ ROI

Award-winning software

Summer 2025 Grid Leader award by G2
Summer 2025 regional Leader mid-market award by G2
Summer 2025 regional Leader small business award by G2
Summer 2025 regional Leader small business award by G2
Summer 2025 regional Leader small business award by G2
Summer 2025 regional Leader small business award by G2

+60k

Stop missing out on opportunities

Book a demo to see how Lead Forensics can fuel your pipeline with warm leads.
Lead Forensics mascot