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What changes when you stop putting pressure on yourself to close every deal?
In this episode of What I Wish I’d Known About Sales, Martin from Lead Forensics sits down with sales trainer and coach Jeff Schneider to explore the habits, beliefs and relationships that help salespeople succeed.
Drawing on decades in sales, management and training, Jeff shares why accepting “no” can improve your sales conversations, how to ask for introductions more effectively, and why confidence doesn’t have to mean being the loudest person in the room.
They also discuss where cold calling fits into prospecting, how to handle rejection, and what sales leaders can learn from understanding their team’s personal goals.
Tune in to discover:
- How to take pressure and desperation out of sales conversations.
- Why finding a good fit starts with asking better questions.
- How to make referral requests easier for your customers.
- Why self-belief matters alongside sales technique.
- What Jeff would tell his 25-year-old self about building a career in sales.
