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Innovation and Inspiration
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Before he was selling multimillion-dollar properties, Brian Hosey was helping book concert tours for artists including Peter Gabriel, calling promoters city by city to turn a list of potential dates into a tour.
Different industry. Same challenge: get someone on the phone, earn their trust and give them a reason to say yes...
If buyers don't understand what you sell, they can't buy it. In this episode, Martin talks to James Newell, sales messaging specialist and creator of Clear Sales Message, about why salespeople default to features when buyers care about benefits. James shares practical tools you can use straight away, from a simple template for answering "what do you do?" to spotting whether a prospect is really interested. He also explains how to use AI in your messaging without letting it do your thinking.
In this episode of What I Wish I’d Known About Sales, Martin Knowles, founder of Sales Untangled and author of Untangle Your Sales, shares how he went from an “accidental salesman” to leading large sales teams and helping businesses build sustainable, high-performing sales cultures.
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