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Join Gareth Case, marketing leader at Percona, for a practical webinar on building an AI-enabled marketing operation. With more than 25 years of B2B marketing experience, Gareth is putting AI to work across his team, accelerating campaigns, scaling account-based marketing and freeing up time for strategic thinking.
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In this candid session, Gareth will reveal how Percona is turning AI experiments into repeatable workflows and what you need in place to make them work across your own team.
Webinar topic detail
You’ll learn:
✅ How to build strong AI foundations with shared messaging, brand checks and human oversight
✅ How to turn individual experiments into repeatable workflows your whole team can use
✅ How AI helped Percona create campaigns for 70 accounts in one week
✅ How to use AI to uncover wasted PPC spend and prioritise accounts using fit and engagement signals
✅ Where to start and who should own it, so your team can spend less time on manual work and more time on strategy
If your team is experimenting with AI but struggling to make it part of everyday marketing, this session will show you what comes next. Learn from a B2B leader already putting it into practice and leave with practical actions to improve efficiency, maintain quality and create more relevant campaigns.
