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Join us for an exclusive behind-the-scenes look at how SugarCRM’s global business development team transformed anonymous website traffic into high-quality pipeline – and delivered an incredible ROI using Lead Forensics.
Webinar topic detail
In this session, you’ll hear directly from Darren Burton, Global Director of Business Development at SugarCRM, as he reveals the real strategy behind their go-to-market shift – including how his team uses buyer intent data, multi-step cadences, and fast follow-up to consistently get in front of the right people, at the right time.
What you’ll learn:
✅ How SugarCRM built a real-time, insight-driven outbound engine
✅ The secret behind their “Ring, Bing, Ding” approach to multi-touch outreach
✅ Why speed-to-lead (in under 5 minutes) changed everything
✅ And what most companies are still doing wrong with website visitor data
Whether you’re in sales, marketing, or revenue operations – if you’re tasked with driving pipeline, this session is unmissable.
Don’t be the team still waiting for form fills. See how the best are already converting.
