The Good, the Bad and the Ugly of AI in Marketing

Join Andrew Davis, marketing strategist, educator, and founder of Talk Dygital, for a refreshingly honest take on what’s really happening as AI reshapes the B2B marketing landscape.

 
The Good, the Bad and the Ugly of AI in Marketing

Webinar topic detail

Expect sharp insights, practical takeaways, and a few uncomfortable truths. Andrew will explore how to use AI tools not just to save time – but to think differently, create better assets, and build stronger brands.
You’ll learn:

✅What Andrew calls “the fundamentals” – the foundational thinking every team needs before layering on AI
✅The skills and habits that separate the marketers who create genuine business value from those who just “play with prompts”
✅How to make AI content sound human – and why that matters more than ever
✅Andrew’s favourite prompts and frameworks for B2B marketers who want smarter creative and stronger strategy
✅The bad and the ugly of AI: from over-reliance and bias to the pitfalls of chasing shiny tools
✅And finally, Andrew’s view on what’s next – how to lead your team into the next chapter of intelligent marketing

This isn’t another AI hype session – it’s a thought-provoking discussion for marketing leaders who want to drive real impact with this exciting, emerging technology.

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