Join Lead Forensics and Barry Richards of Transmission – the multi-award-winning ABM agency behind high-impact campaigns for Henkel, Shure, HP and more – for a no-fluff, insight-packed session on how to make Account-Based Marketing actually work in the real world of manufacturing marketing.
Webinar topic detail
Barry will be tackling the big questions you’ve always wanted answers to – like how to scale ABM without losing the personal touch, how to align with sales (so it works), and what success really looks like in this space – when the deals are complex and the buying cycles are long.
He’ll also dig into the operational side of ABM – sharing the practical tips, smart setups, and proven processes that move you from planning to performance, helping you unlock more opportunities across key accounts with less friction and more impact.
If you’ve been wrestling with how to get ABM off the ground – or make it pay off at scale, this is the clarity you’ve been waiting for.
