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Marketing and revenue leaders are entering a new operating environment – where buyer behaviors are shifting fast, and the board expects full-funnel answers, not vanity metrics.
If your GTM motion still runs on yesterday’s structure, tools, or assumptions, now’s the time to rethink everything. Join Fabrice Etienne, Chief Marketing Officer at JobAdder, for a tactical, no-fluff session on how they’re rebuilding their global GTM engine for impact.Â
Webinar topic detail
What you’ll learn:
✅ The biggest go-to-market change ahead – and what’s driving it
✅ Why, when and how to move SDRs into marketing
✅ Where human strategy still beats automation (and how to tell the difference)
✅ What gets more investment in 2026 – and what’s getting cut
✅ Strategies to simplify your tech stack and unlock value
✅ The dashboard data that earns budget, alignment, and credibility
From folding SDRs into marketing and embedding AI across the funnel, to designing dashboards that withstand boardroom scrutiny – this is a behind-the-scenes look at what’s working, what’s next, and what your team should drop before the new year.
👉 Spots are limited. Register now – your 2026 plan starts here.
