Webinars
You can reserve your spot for any upcoming webinars below or browse through our back-catalogue of webinar replays to catch up on our previous conversations.
For B2B marketers, proving the impact of marketing efforts is frustratingly complex. Traditional attribution models, designed for consumer brands, rarely translate effectively, leaving you stuck with unreliable data and guesswork instead of clarity and confidence.
Without the right approach, you risk wasting budget, making misinformed decisions, and, worst of all - struggling to justify marketing’s true value to leadership. That’s why we’re bringing in Mat Morrison, Strategy Director of Digital Whiskey, to help cut through the confusion.
On-demand webinars
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In this exclusive webinar, Simon Bowen, creator of The Models Method will reveal how high-performing teams are using visual frameworks to solve the problems that kill most complex deals..
In this exclusive webinar, Dick Dunkel himself will show you exactly how elite sales teams are adapting MEDDPICC for today's buying reality - where digital-first buyers, 10+ stakeholder committees, and revenue intelligence tools have fundamentally changed the game.
As buyer journeys become more complex and competition for attention intensifies, programmatic advertising has emerged as a powerful way for B2B marketers to reach the right audiences, engage target accounts, and maximise the return on their media spend.
However, many marketers still aren't taking advantage of its full potential - and with so much misinformation surrounding the channel, it can be difficult to know where to start - or how to scale successfully.
Join Dan Macia, Founder & CEO of Astrad, to discover how forward-thinking marketing teams are using programmatic to reach the right accounts, influence buying decisions, and drive measurable business outcomes.
Join Diana, CSO at LightTrans, as she walks through the exact process she uses to turn website visits into real sales conversations, including the one that turned a decade-old lapsed customer into a €130K deal in just four months.
In this practical, insight-led webinar, Amy Cooke, Global Development Director at Lead Forensics, will show you exactly how to spot those signals, act on them fast, and turn anonymous website activity into high-value sales conversations. Whether you're a sales leader shaping strategy or a rep working deals day-to-day, this session will give you a clear, repeatable framework for engaging the right prospects at exactly the right moment.
Join us for an exclusive customer webinar featuring Sean Lee from YB Fixings, as he shares how their team transformed the way they generate and act on website leads using Lead Forensics.
Over the past year, YB Fixings has evolved its approach to identifying and engaging with anonymous website visitors. In this session, Sean walks through their journey, from early setup and challenges to building a refined system that delivers higher quality leads directly to their sales team. Whether you are new to Lead Forensics or looking to get more value from the platform, this session will give you actionable ideas you can apply immediately.
Most B2B teams are running LinkedIn ads and outbound in parallel - but not together.
The result? Marketing generates “engagement,” sales pushes cold sequences, and the most valuable buying signals get ignored.
In this session, Phil Ilic, LinkedIn Ads specialist at Kiin, will reveal a new approach to outbound built for 2026 - one where LinkedIn and website intent signals power smarter sales outreach, higher response rates, and faster pipeline creation.
Your 2026 media budget is going to come under more scrutiny than ever - so every line of spend needs to work harder.
Join Stuart Toll, Head of Media at award-winning agency, The Croc, as he breaks down exactly how to build B2B media programs that grow pipeline and cut waste in the year ahead.
Join Andrew Davis, sales strategist, educator, and founder of Talk Dygital, for an unmissable session on how to do more with less by putting AI to work in your sales process.
Looking for more insights?
Explore playbooks, guides, and expert resources from the Lead Forensics team.
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