Why choose Lead Forensics?

Lead Forensics is the original website visitor identification tool. As the leading specialists in B2B website intelligence, we’ve spent the last 17 years building the world’s largest owned database of identified business IP addresses. We consistently deliver the best match rate in the industry, but that’s not the only reason to choose us…

Trusted by 10,000 growing businesses

The Lead Forensics data advantage

There are three important differences in how we turn website signals from noise into revenue clarity:

Our matched B2B IP database is built, maintained and refined entirely in-house.
Every insight is cross-validated across multiple verified, proprietary data streams.
Our technology prioritizes the strongest, most reliable identification signals to reveal the businesses engaging with your website.

We set the data standard

We consistently deliver the best match rate of any website visitor identification platform. We can do this because we own every stage of our data process, and we don’t rely on third-party data. This also allows us to apply the same high-quality standards to everything we deliver, from website visitor identification to firmographics and beyond.

We enrich your leads

We supplement our website visitor identification with contact details of key decision makers from within those businesses. Whether your team works from the Lead Forensics portal or pushes enriched lead data straight into your CRM, they’ll have everything they need to act quickly and start more relevant sales conversations.

Where other tools fall short

Most other website visitor identification tools follow a waterfall data model, where they stitch together third-party sources in the hope of a match. It’s a high volume, low value tactic that leads to inconsistent matches, stale data and shallow firmographics. So, while that kind of data might flood your dashboard and call lists, it won’t drive revenue.

Plus, we offer unlimited users and unrestricted use

We’re here to help your business grow, which means we don’t charge extra for each license, and we don’t hold back identified businesses because you’ve hit a credit limit.