Win back lapsed customers

See when former customers return to your site so you can reconnect with targeted outreach that reflects their current needs and intent.

Trusted by 10,000 growing businesses

Know when customers come back

Lapsed customers often return to research when revisiting a solution and deciding on a vendor. Lead Forensics identifies when they revisit your website, so your team knows when they’re back in-market and open to hearing from you again.

Understand what brought them back

Not every returning customer comes back for the same reason. Lead Forensics helps you understand what’s driving renewed interest by showing you what former customers are researching, which pages they revisit, and what products or services they’re exploring.

Re-engage at the right moment

Don’t miss your opportunity to win back a lapsed customer. Lead Forensics enables outreach while interest is high, increasing the likelihood of re-engagement and helping you close the deal before they go to your competitor.

Prioritize high-value accounts

Focus on the lapsed customers most likely to return and generate revenue, by setting up alerts for each of your high value lapsed customers. When they’re back on your site, you’ll get a notification and your team can follow up confidently – with context.