by Laura Nineham | Feb 5, 2026 | Manufacturing
The marketing landscape is shifting, and what worked a couple of years ago may not stand up the new world of AI-powered procurement and increasingly digital-first buying. While we can’t predict the future, having a good understanding of manufacturing marketing trends...
by Laura Nineham | Jan 27, 2026 | Manufacturing
There’s no doubt that manufacturing marketing is becoming more digital. And while this shift brings more opportunities to generate leads, it comes with more ways to misspend your time and budget, too. One of the most helpful ways to know if you’re chasing the right...
by bagleyj | Jan 20, 2026 | Blog, Manufacturing
Machinery solutions are complex, buying cycles are long, and decisions rarely sit with just one person. That’s why marketing in this sector is such a challenge. It’s no longer enough to rely on trade shows, brochures, or word of mouth alone. A modern marketing...
by Laura Nineham | Jan 8, 2026 | Manufacturing
For years, trade shows were the center of gravity for manufacturing lead generation. The marketing strategy was to invest in a booth, have the right conversations, and come home with a stack of scanned badges that sales could turn into quotes. And while that playbook...
by Laura Nineham | Jan 2, 2026 | Manufacturing
In manufacturing, buying decisions are rarely made on promises alone. Engineers, procurement teams, and operations leaders want proof that a supplier can deliver, reduce risk, and perform under real-world conditions. That’s why case studies and testimonials play such...
by Laura Nineham | Dec 17, 2025 | Manufacturing
Instead, today’s buyers conduct the majority of their research online before engaging with sales. In many cases, they are well into the decision-making process by the time they make first contact. As Demand Gen Report shares, around 80% of B2B buyers only initiate...
