by Laura Nineham | May 13, 2026 | Manufacturing
For example, WebFX reports that the average cost per lead (CPL) for manufacturers can vary between $333 to over $1,000 and the average cost per click (CPC) can reach $12. When almost half of manufacturers (45%) have no idea how many leads they get from their website,...
by Laura Nineham | Apr 29, 2026 | Manufacturing
However, these three common challenges are faced by many manufacturing sales teams and can be resolved this week. 1. Your Team Responds Too Slowly Once a lead reaches out and sends an RFQ or an inquiry, that opportunity can sit in a shared inbox for hours, or even...
by Laura Nineham | Apr 23, 2026 | Manufacturing
In an industry that juggles long buying cycles, bulging buying groups and high-value contracts, that visibility gap carries a significant commercial cost. But website visitor tracking is a way to close that and give your sales teams the ability to identify in-market...
by Laura Nineham | Mar 25, 2026 | Manufacturing
One of the biggest opportunities in the B2B sales calendar is a manufacturing event or trade show. You get direct access to potential buyers who are already in the market, already evaluating solutions, and already open to a conversation – and they’re all in one place....
by Laura Nineham | Mar 18, 2026 | Manufacturing
For manufacturing sales leaders, the pipeline problem is rarely about effort; it’s about timing. Buyers are doing the majority of their evaluation before they ever speak to a supplier, which means you’re missing out on a whole bunch of warm sales leads...
by Laura Nineham | Mar 3, 2026 | Manufacturing
Manufacturing trade shows represent one of the largest single line items in many marketing budgets. And at a time when two-thirds of B2B event leaders have seen their budgets remain flat or decrease, according to Forrester Research, the pressure to justify every pound...
