by Emily Gittings | Mar 12, 2026 | Account Management, Marketing, Sales
The old adage is true: it’s far more profitable to retain your customers than acquire new ones. In fact, increasing customer retention rates by 5% can increase profits anywhere between 25% to 95%, Harvard Business Review reports. Instead of treating the post-sale...
by bagleyj | Oct 27, 2025 | Account Management, Blog, Marketing, Sales
What is IP Tracking? IP tracking describes the process of collecting an IP address from a website. Websites regularly use this data for things like personalizing content, web analytics tracking, and security. In B2B marketing, IP tracking also lets you find out which...
by bagleyj | Sep 22, 2025 | Account Management, Blog
Retaining your hard-earned clients is just as valuable as securing new ones. After all, you spend so many resources closing them in the first place, from advertising and lead generation to nurturing, closing, and onboarding. When they churn, everything you’ve invested...
by Martin Boyle | Nov 15, 2024 | Account Management, Blog, Marketing, Sales
What Is Revenue Generation? Revenue generation is the process of creating income for a business through the sale of products or services. In the B2B (business-to-business) context, it involves transactions between businesses, where one company offers goods or services...
by Emily Gittings | Sep 2, 2024 | Account Management, Blog, Marketing, Sales
B2B Websites Building a successful B2B website is crucial in today’s digital-first world. Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and...
by Emily Gittings | Aug 27, 2024 | Account Management, Blog, Marketing, Sales
What is IP Tracking? IP tracking involves identifying the IP addresses of visitors on your website and linking them to specific organizations. An IP address is a unique identifier for every device connected to the internet. Using an IP tracking tool allows you to...
