by bagleyj | Aug 5, 2022 | Blog, Marketing
What is B2B marketing? B2B marketing is the promotion of products or services to business buyers using a wide range of techniques. Its goal is to improve lead quality, sales acceptance of leads and conversion rates. The first step of B2B marketing is letting other...
by horochowskiw | Aug 2, 2022 | Blog, Marketing
Introduction Third-party data has long been the cornerstone of how businesses connect with their customers. However, we’re about to start a shift towards first party data. In 2024, Google intends to phase out third-party cookies. While Firefox and Apple have...
by bagleyj | Jul 15, 2022 | Blog, Marketing
But, what exactly is conversion-rate optimization (CRO)? And why is it so important? Let’s delve into the world of CRO to start maximizing your website. What is conversion rate optimization? CRO is the practice of improving your business website so that you increase...
by bagleyj | Jul 11, 2022 | Blog, Marketing
Staying ahead of the curve by employing growth hacking strategies is one way to do this and it’s an idea that’s really taken off. Here we’re going to take a closer look at what it’s all about. We’ll be covering the ‘must-have’ growth hacking ingredients as well as...
by bagleyj | Jun 24, 2022 | Blog, Marketing
However, nearly 80% of CMOs have confessed a struggle in properly measuring social media success and ROI, hindering them from building a highly effective B2B social media strategy. With 83% of B2B decision makers saying social media influences their opinions of a...
by bagleyj | Jun 10, 2022 | Blog, Marketing
Companies are spending more than ever on events, with most organizations spending more than 25% of their marketing budget on events, and 64% of event professionals reporting an increase in their event spend in 2022, so maximizing event ROI is top-of-mind. Your website...
