B2B Marketing Explained: Essential Guide

B2B Marketing Explained: Essential Guide

What is B2B marketing? B2B marketing is the promotion of products or services to business buyers using a wide range of techniques. Its goal is to improve lead quality, sales acceptance of leads and conversion rates. The first step of B2B marketing is letting other...
Growth Hacking: 11 Marketing Strategies

Growth Hacking: 11 Marketing Strategies

Staying ahead of the curve by employing growth hacking strategies is one way to do this and it’s an idea that’s really taken off. Here we’re going to take a closer look at what it’s all about. We’ll be covering the ‘must-have’ growth hacking ingredients as well as...
B2B social media – perfect your strategy

B2B social media – perfect your strategy

However, nearly 80% of CMOs have confessed a struggle in properly measuring social media success and ROI, hindering them from building a highly effective B2B social media strategy. With 83% of B2B decision makers saying social media influences their opinions of a...
Maximize event ROI with Website Visitor Tracking

Maximize event ROI with Website Visitor Tracking

Companies are spending more than ever on events, with most organizations spending more than 25% of their marketing budget on events, and 64% of event professionals reporting an increase in their event spend in 2022, so maximizing event ROI is top-of-mind. Your website...