by Emily Gittings | Sep 2, 2024 | Account Management, Blog, Marketing, Sales
B2B Websites Building a successful B2B website is crucial in today’s digital-first world. Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and...
by Emily Gittings | Aug 27, 2024 | Account Management, Blog, Marketing, Sales
What is IP Tracking? IP tracking involves identifying the IP addresses of visitors on your website and linking them to specific organizations. An IP address is a unique identifier for every device connected to the internet. Using an IP tracking tool allows you to...
by Emily Gittings | Aug 14, 2024 | Blog, Sales
The Importance of Closing in B2B Sales In the complex world of B2B sales, the closing phase is crucial. A report by Salesforce revealed that 79% of business buyers say it’s absolutely critical or very important to interact with a salesperson who is a trusted...
by Emily Gittings | Aug 6, 2024 | Blog, Sales
Demand Generation as a Solution In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue...
by Emily Gittings | Jul 23, 2024 | Blog, Sales
Networking as a B2B Sales Professional Yes, networking. Not the awkward small talk at industry conferences, but a strategic, relationship-driven approach that can transform you from a faceless salesperson into a trusted advisor, a connector, and the go-to expert...
by Emily Gittings | Jul 18, 2024 | Blog, Sales
But how do you navigate this overwhelming landscape and ensure your sales team is top-notch? The answer lies in data – specifically, tracking the right B2B sales metrics. Think of sales metrics as your compass and map. They provide valuable insights into the...
