B2B sales explained: What is B2B sales?

B2B sales explained: What is B2B sales?

The difference between B2B and B2C sales The most notable difference between B2B sales (Business to Business) and B2C sales (Business to Consumer) is the audience. B2B companies sell goods and services to other businesses (like office supplies and software solutions),...
The Sales Conversion Secret: Business IP Tracking

The Sales Conversion Secret: Business IP Tracking

In contrast, harnessing an effective B2B sales strategy and investing in the correct tools will enable businesses to attract suitable leads, increase sales conversion rates and improve profits as a result. This is where website visitor identification software can be...
Getting past the gatekeeper – the dos and don’ts

Getting past the gatekeeper – the dos and don’ts

You won’t always get through to the person you want to instantly and, instead, you’ll have to spend some time speaking to a ‘gatekeeper’ to prove your call is important, relevant and of interest to the decision-maker. According to the Objective Management Group, only...
How millennial B2B buyers changed sales

How millennial B2B buyers changed sales

Millennial B2B buyers change how we prospect and discover new leads, they change how we build product value and how we contact them; to see continued B2B sales success, your sales team needs to adapt to the millennial audience soon or you may be left behind. Here’s...
Generate high-quality B2B sales leads for your business

Generate high-quality B2B sales leads for your business

But first – how do SQLs (Sales Qualified Leads) differ from MQLs (Marketing Qualified Leads)? An MQL is a prospect that your marketing team deems more likely to eventually turn into a sale than other leads, but isn’t quite ready to buy yet. This is typically...