by Laura Nineham | May 2, 2025 | Conversion Rate Optimization
Define Your Goals and KPIs The very first thing you need to agree on is what the goals are for your CRO test, and how they’ll be measured. Setting specific goals will clarify what you should focus on and remind you of what you’re trying to achieve. These can be as big...
by Laura Nineham | Apr 16, 2025 | Conversion Rate Optimization
What is Conversion Rate? Conversion rate is a calculation that tells you how many visitors on your website perform a specific action. It’s typically given as a percentage, so a 2% conversion rate tells you that when 100 people visited your website, 2 of them...| Cookie | Duration | Description |
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| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
| __hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
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| Cookie | Duration | Description |
|---|---|---|
| SRM_B | 1 year 24 days | Used by Microsoft Advertising as a unique ID for visitors. |
| Cookie | Duration | Description |
|---|---|---|
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| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga_M827Q9YV22 | 2 years | This cookie is installed by Google Analytics. |
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| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _session_id | 14 days | Cookie set by G2 to store the visitor’s navigation by recording the landing pages. This allows the website to present products and indicate the efficiency of the website. |
| CLID | 1 year | Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. |
| Hotjar | 1 year | In order to process data about your visit to a website, Hotjar stores first-party cookies on your browser. |
| hubspotutk | 6 months | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
| lfuuid | 9 years 8 months 7 days 9 hours | This cookie is used to store information on user preferences, to provide offers that are targeted to individual interests. |
| MR | 7 days | This cookie, set by Bing, is used to collect user information for analytics purposes. |
| site_identity | 1000 days | This cookie is set when the email recipient clicks through a Live Web Tracking tracked link. This cookie is for scout.salesloft.com. We do this to allow multi-site tracking. |
| sli_token | 30 days | This cookie is set when the email recipient clicks through a Live Web Tracking tracked link. |
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| SM | session | Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains. |
| Unbounce | Session | Cookies to track page stats and attribute a conversion event back to a specific page using the page ID and variant letter. Unbounce cookies do not store any personally identifiable information and cannot be used to identify an individual based on the information stored in them directly. |
| undefined | never | Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor. |
| Cookie | Duration | Description |
|---|---|---|
| __adroll | 1 year 1 month | This cookie is set by AdRoll to identify users across visits and devices. It is used by real-time bidding for advertisers to display relevant advertisements. |
| __adroll_fpc | 1 year | AdRoll sets this cookie to target users with advertisements based on their browsing behaviour. |
| __adroll_shared | 1 year 1 month | Adroll sets this cookie to collect information on users across different websites for relevant advertising. |
| __ar_v4 | 1 year | This cookie is set under the domain DoubleClick, to place ads that point to the website in Google search results and to track conversion rates for these ads. |
| _ccpx_u | 1 year | Unique ID to facilitate advertising |
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| _li_ss – liadm.com | 29 Days | Unique ID to facilitate advertising |
| ANONCHK | 10 minutes | The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well. |
| ar_debug | session | DoubleClick sets this cookie to debug and troubleshoot the ads served by DoubleClick. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| iutk | 6 months | Issuu sets this cookie to recognise the user's device and what Issuu documents have been read. |
| lidid – liadm.com | 1 year | Unique ID to facilitate advertising |
| MUID | 1 year 24 days | Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
| NextRoll | 13 months | NextRoll cookies are being used for the purpose of advertising. |
| receive-cookie-deprecation | 1 year 1 month | Google sets this cookie to enable Privacy Sandbox testing and preview how site behaviour and functionality work without third-party cookies. |
| TapAd_3WAY_SYNCS | 2 months | TapAd sets this cookie for data synchronization with advertising networks. |
| TapAd_DID | 2 months | TapAd sets this cookie to offer personalized content, social media features, and traffic analysis for its retargeting of online advertising. |
| TapAd_TS | 2 months | TapAd sets this cookie to track users across devices to enable targeted advertising. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| tuid – usbrowserspeed.com | 1 year | Unique ID to facilitate advertising |
| VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
| YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
| yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| __Secure-ROLLOUT_TOKEN | 6 months | Description is currently not available. |
| _te_ | session | Description is currently not available. |
| AnalyticsSyncHistory | 1 month | No description |
| li_alerts | 1 year | Description is currently not available. |
| li_gc | 2 years | No description |
| loglevel | never | No description available. |
| tuid | 1 year | No description available. |
| zte2095 | session | No description |
