by Laura Nineham | May 9, 2025 | Conversion Rate Optimization
Look at How Customers Behave on Your website Website analytics tools will give you insights into how people behave on your website. For example, GA4 can show you how many visitors have landed on your site after clicking on a specific campaign, email or PPC advert, and...
by Laura Nineham | May 2, 2025 | Conversion Rate Optimization
Define Your Goals and KPIs The very first thing you need to agree on is what the goals are for your CRO test, and how they’ll be measured. Setting specific goals will clarify what you should focus on and remind you of what you’re trying to achieve. These can be as big...
by Laura Nineham | Apr 16, 2025 | Conversion Rate Optimization
What is Conversion Rate? Conversion rate is a calculation that tells you how many visitors on your website perform a specific action. It’s typically given as a percentage, so a 2% conversion rate tells you that when 100 people visited your website, 2 of them...
