by Laura Nineham | Jun 20, 2025 | Lead Generation
Born from traditional advertising methods such as TV commercials or billboards, outbound lead generation has evolved over time and taken on digital forms. And despite the shift towards inbound marketing – and even demand generation – there’s still a very important...
by Laura Nineham | Jun 17, 2025 | Lead Generation
According to Alice de Courcy, Group CMO at Cognism, switching to demand generation builds you a more efficient, scalable, and revenue-focused marketing engine—and one that’s better aligned with the sales team. In a recent webinar, Alice shared how she led Cognism’s...
by Laura Nineham | Jun 13, 2025 | Lead Generation
What is Inbound Marketing? Inbound marketing describes the strategy of attracting customers to your brand. To put it simply, instead of going out to find your customers, you let them come to you. Inbound marketing often works by producing content that lures people to...
by Martin Boyle | Jun 12, 2025 | Blog, Lead Generation, Marketing, Sales
What is Lead Generation? The best lead generation descriptions define it as a process of attracting prospects, holding their interest and then capturing details so you can convert them to clients later. The goal of B2B lead generation is to build a list of leads that...
by Charlotte Laver | Feb 21, 2025 | Blog, Lead Generation, Uncategorized
1. Create Great Content High-quality content is a powerful way to attract potential leads. Write blog posts, produce whitepapers, or create videos that help your audience solve problems they care about. The focus should be on providing real value, not just pitching...
by Charlotte Laver | Jan 10, 2025 | Blog, Lead Generation, Marketing
Key Digital Trends Shaping Demand Generation The future of B2B lead generation revolves around data-driven decisions, artificial intelligence and automation. Let’s take a look at the trends that will reshape how businesses will attract, engage, and convert leads in...
