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PPC for Beginners: How to Drive Web Traffic

PPC for Beginners: How to Drive Web Traffic

Pay-Per-Click, or PPC as it is commonly known, is one of the quickest ways to generate traffic to your website. It’s about targeting an audience based on the search terms they are using, by having an ad appear next to the search results that come up for selected...
Lead Generation: Inbound or Outbound?

Lead Generation: Inbound or Outbound?

Definitions and differences   Simply put, an inbound approach brings leads in, an outbound approach goes out to find them. Inbound lead generation encourages leads to inquire with your business of their own accord, welcoming them in with a website, blogs, content...