by bagleyj | Feb 24, 2026 | Blog, Sales
Understanding who actually makes buying decisions in B2B is one of the most important, and often most overlooked, parts of building effective sales and marketing programmes. Unlike B2C purchases, B2B sales typically involves multiple people, longer buying cycles, and...
by bagleyj | Feb 17, 2026 | Blog, Cold Calls, Sales
Cold calling is a vital tool for B2B sales professionals looking to build relationships, generate leads, and drive growth. Here are some reasons why people are still cold calling in 2025: Generating Leads:Â Cold calling is an effective way for sales professionals to...
by bagleyj | Jan 31, 2026 | Blog, Sales
Enter social selling: the art of using social media to build long-term relationships with your prospects and customers. Social selling requires a patient and authentic approach, with a focus on providing value to your audience. But first – what is social selling?...
by Laura Nineham | Jan 30, 2026 | Blog, Sales
In B2B sales, there are so many demands on your time: there are demos to hold, research to do, follow-ups to arrange, contracts to track down, and so much more. All of this can leave little time or energy for one of the most important sales activities: cold calling...
by Emily Gittings | Jan 27, 2026 | Blog, Sales
There’s no doubt that AI tools can make your day-to-day easier. But when it comes to trying new tools, you gamble by investing a few hours in trying to set up something that may not work as it claims. Sometimes, it’s best to keep it simple and stick to the...
by bagleyj | Jan 21, 2026 | Blog, Sales
The classic challenges of long sales cycles and swelling buying committees mean B2B sales can be a long, drawn-out process. But if you can gain clarity, alignment, and control of the process, you can pull levers that will help speed things up. This framework to close...
