by Martin Boyle | Mar 20, 2025 | Blog, Sales
Why Read Cold Calling Books? Cold calling isn’t just about picking up the phone and hoping for the best. It requires a well-structured approach, psychological insights, and the ability to handle objections. Reading cold calling books by industry professionals can help...
by Martin Boyle | Mar 11, 2025 | Blog, Sales
What is Cold Calling Gamification? Cold calling gamification is an approach that turns routine calling tasks into energizing, game-like challenges. Instead of viewing each dial as a mundane checkpoint, your sales team competes to achieve mini-goals and unlock rewards,...
by Martin Boyle | Feb 24, 2025 | Blog, Marketing, Sales
What is Lead Generation? Lead generation is the process of attracting and capturing potential business customers (leads) who have an interest in your products or services. The goal? To identify decision-makers, nurture them through the B2B sales funnel, and convert...
by Martin Boyle | Feb 7, 2025 | Blog, Sales
A strong sales pipeline is a buffer of qualified opportunities that’ll help you meet (and hopefully exceed) sales targets. If that buffer is absent, you’re stuck with unpredictable revenue, slower growth, and a general sense of unease. Studies show that...
by Charlotte Laver | Dec 20, 2024 | Blog, Sales
Understanding the Gatekeeper’s Role Gatekeepers: love them or loathe them, they’re a critical part of your journey to decision-makers. But here’s the thing, they’re not there to ruin your day. Their job is to filter calls, and if you approach them strategically, they...
by Charlotte Laver | Dec 20, 2024 | Blog, Sales
How Effective Is Cold Calling? Despite the perception of cold calling as a tough and time-consuming tactic, the numbers prove it is still a cornerstone of successful sales strategies. While not without its challenges, cold calling consistently delivers results when...
