by Martin Boyle | Feb 7, 2025 | Blog, Sales
A strong sales pipeline is a buffer of qualified opportunities that’ll help you meet (and hopefully exceed) sales targets. If that buffer is absent, you’re stuck with unpredictable revenue, slower growth, and a general sense of unease. Studies show that...
by Charlotte Laver | Dec 20, 2024 | Blog, Cold Calls, Sales
Understanding the Gatekeeper’s Role Gatekeepers: love them or loathe them, they’re a critical part of your journey to decision-makers. But here’s the thing, they’re not there to ruin your day. Their job is to filter calls, and if you approach them strategically, they...
by Charlotte Laver | Dec 20, 2024 | Blog, Cold Calls, Sales
How Effective Is Cold Calling? Despite the perception of cold calling as a tough and time-consuming tactic, the numbers prove it is still a cornerstone of successful sales strategies. While not without its challenges, cold calling consistently delivers results when...
by Charlotte Laver | Dec 12, 2024 | Blog, Sales
Why High-Value Prospects Are Essential for B2B Success In the B2B landscape, high-value prospects are more than just potential customers. They are the decision-makers and organizations that align closely with your offerings and represent significant revenue...
by Charlotte Laver | Dec 12, 2024 | Blog, Cold Calls, Sales
Why Pre-Call Research is Crucial Let’s face it – nobody wants to feel like they’re just another name on a list. And as a salesperson, the last thing you want is to come across as generic or unprepared. That’s where pre-call research swoops in to save the day....
by Charlotte Laver | Dec 6, 2024 | Blog, Sales
What Is a B2B Sales Pitch and Why Does It Matter? A B2B sales pitch is a strategic presentation or conversation aimed at persuading another business to invest in your product or service. Unlike one-off consumer purchases, B2B deals often involve high stakes, long-term...
