by Emily Gittings | Mar 12, 2026 | Account Management, Marketing, Sales
The old adage is true: it’s far more profitable to retain your customers than acquire new ones. In fact, increasing customer retention rates by 5% can increase profits anywhere between 25% to 95%, Harvard Business Review reports. Instead of treating the post-sale...
by Laura Nineham | Mar 10, 2026 | Sales
Your B2B sales team spends significant time and resource getting a prospect to the conversation stage. So, when that same prospect then goes quiet, the instinctive response is either to pursue relentlessly or to write the deal off entirely. But neither tends to work....
by bagleyj | Mar 1, 2026 | Blog, Sales
Most B2B sales teams don’t lose deals because they lack talented people or a strong product. They lose them because leads enter the pipeline at the wrong time, don’t get followed up quickly enough, or were never properly qualified in the first place. The...
by bagleyj | Feb 24, 2026 | Blog, Sales
Understanding who actually makes buying decisions in B2B is one of the most important, and often most overlooked, parts of building effective sales and marketing programmes. Unlike B2C purchases, B2B sales typically involves multiple people, longer buying cycles, and...
by bagleyj | Feb 17, 2026 | Blog, Cold Calls, Sales
Cold calling is a vital tool for B2B sales professionals looking to build relationships, generate leads, and drive growth. Here are some reasons why people are still cold calling in 2025: Generating Leads:Â Cold calling is an effective way for sales professionals to...
by bagleyj | Jan 31, 2026 | Blog, Sales
Enter social selling: the art of using social media to build long-term relationships with your prospects and customers. Social selling requires a patient and authentic approach, with a focus on providing value to your audience. But first – what is social selling?...
