by Martin Boyle | Jul 28, 2025 | Blog, Lead Generation, Marketing, Sales
What is Lead Generation? Lead generation is described as the process of attracting prospects, holding their interest and then capturing details so you can convert them to clients later. In B2B, the goal of lead generation is to build a list of leads that you can...
by Laura Nineham | Jul 17, 2025 | Sales
What is Hidden Revenue? Hidden revenue describes the untapped opportunities you miss simply because you’re unaware of them. It takes a few different forms: Website visitors that don’t convert. No one browses a B2B website for fun, but if those visitors don’t fill out...
by Charlotte Laver | Jul 16, 2025 | Blog, Cold Calls, Sales
How Effective Is Cold Calling? Despite the perception of cold calling as a tough and time-consuming tactic, the numbers prove it is still a cornerstone of successful sales strategies. While not without its challenges, cold calling consistently delivers results when...
by bagleyj | Jul 11, 2025 | Blog, Sales
This is particularly true for the world of B2B sales. With this in mind, let’s dive into some eye-opening B2B sales statistics that you should know. B2B Sales Statistics Building relationships and connecting with people is the most important part of selling, and...
by Laura Nineham | Jul 8, 2025 | Sales
For B2B sales leaders, the implications of social selling are big: reps are no longer just closing deals on calls or in meetings, they’re building influence, generating pipeline, and earning trust. Whether on LinkedIn, TikTok, or other social media platforms, this...
by Emily Gittings | Jul 1, 2025 | Blog, Sales
The Myth of the “Perfect” Sales Rep Many businesses chase after a one-size-fits-all sales rep; someone who can magically close every deal. However, the reality of the B2B world is far more nuanced. Different customers have different needs, communication styles, and...
