by Emily Gittings | Jul 1, 2025 | Blog, Sales
The Myth of the “Perfect” Sales Rep Many businesses chase after a one-size-fits-all sales rep; someone who can magically close every deal. However, the reality of the B2B world is far more nuanced. Different customers have different needs, communication styles, and...
by bagleyj | Jun 26, 2025 | Blog, Sales
Measuring the right thing will help you understand your current performance, see where you can improve, and point you towards the right direction for growth. But to do so, you need to understand what each sales metric or KPI is telling you about your funnel, and how...
by Martin Boyle | Jun 12, 2025 | Blog, Lead Generation, Marketing, Sales
What is Lead Generation? The best lead generation descriptions define it as a process of attracting prospects, holding their interest and then capturing details so you can convert them to clients later. The goal of B2B lead generation is to build a list of leads that...
by Chloe Nowicki | May 29, 2025 | Sales
The sales landscape is constantly evolving, and yesterday’s tactics might not close tomorrow’s deals. This isn’t just about professional survival, it’s about thriving, innovating, and becoming an indispensable asset to your clients and your...
by bagleyj | May 7, 2025 | Blog, Sales
What is Lead Scoring? Lead scoring is a methodology used by sales and marketing teams to evaluate leads and understand which ones are most likely to convert. Lead scoring works by assigning a value to each potential lead based on certain attributes and behaviors they...
by Martin Boyle | Apr 18, 2025 | Blog, Cold Calls, Sales
Did you know that 57% of C-level buyers prefer to be contacted by phone? That’s right! While email and social media have taken over much of the sales process, cold calling and the human touch can make all the difference. But let’s be honest – it isn’t easy. It...
