by bagleyj | May 7, 2025 | Blog, Sales
What is Lead Scoring? Lead scoring is a methodology used by sales and marketing teams to evaluate leads and understand which ones are most likely to convert. Lead scoring works by assigning a value to each potential lead based on certain attributes and behaviors they...
by Martin Boyle | Apr 18, 2025 | Blog, Sales
Did you know that 57% of C-level buyers prefer to be contacted by phone? That’s right! While email and social media have taken over much of the sales process, cold calling and the human touch can make all the difference. But let’s be honest – it isn’t easy. It...
by Martin Boyle | Mar 20, 2025 | Blog, Sales
Why Read Cold Calling Books? Cold calling isn’t just about picking up the phone and hoping for the best. It requires a well-structured approach, psychological insights, and the ability to handle objections. Reading cold calling books by industry professionals can help...
by Martin Boyle | Mar 11, 2025 | Blog, Sales
What is Cold Calling Gamification? Cold calling gamification is an approach that turns routine calling tasks into energizing, game-like challenges. Instead of viewing each dial as a mundane checkpoint, your sales team competes to achieve mini-goals and unlock rewards,...
by Martin Boyle | Feb 24, 2025 | Blog, Marketing, Sales
What is Lead Generation? Lead generation is the process of attracting and capturing potential business customers (leads) who have an interest in your products or services. The goal? To identify decision-makers, nurture them through the B2B sales funnel, and convert...
by Martin Boyle | Feb 7, 2025 | Blog, Sales
A strong sales pipeline is a buffer of qualified opportunities that’ll help you meet (and hopefully exceed) sales targets. If that buffer is absent, you’re stuck with unpredictable revenue, slower growth, and a general sense of unease. Studies show that...
