by Martin Boyle | Jun 3, 2025 | Blog, Lead Generation, Marketing, Sales
What is Lead Generation? The best lead generation descriptions define it as a process of attracting prospects, holding their interest and then capturing details so you can convert them to clients later. The goal of B2B lead generation is to build a list of leads that...
by Chloe Nowicki | May 29, 2025 | Sales
The sales landscape is constantly evolving, and yesterday’s tactics might not close tomorrow’s deals. This isn’t just about professional survival, it’s about thriving, innovating, and becoming an indispensable asset to your clients and your...
by bagleyj | May 7, 2025 | Blog, Sales
What is Lead Scoring? Lead scoring is a methodology used by sales and marketing teams to evaluate leads and understand which ones are most likely to convert. Lead scoring works by assigning a value to each potential lead based on certain attributes and behaviors they...
by Martin Boyle | Apr 18, 2025 | Blog, Cold Calls, Sales
Did you know that 57% of C-level buyers prefer to be contacted by phone? That’s right! While email and social media have taken over much of the sales process, cold calling and the human touch can make all the difference. But let’s be honest – it isn’t easy. It...
by Martin Boyle | Mar 20, 2025 | Blog, Cold Calls, Sales
Why Read Cold Calling Books? Cold calling isn’t just about picking up the phone and hoping for the best. It requires a well-structured approach, psychological insights, and the ability to handle objections. Reading cold calling books by industry professionals can help...
by Martin Boyle | Mar 11, 2025 | Blog, Cold Calls, Sales
What is Cold Calling Gamification? Cold calling gamification is an approach that turns routine calling tasks into energizing, game-like challenges. Instead of viewing each dial as a mundane checkpoint, your sales team competes to achieve mini-goals and unlock rewards,...
