by Laura Nineham | Jan 20, 2026 | Marketing
You need to have a laser-focus on who your idea customer is, otherwise your teams can burn through time and budget chasing companies that are unlikely to convert. Or worse: they put too much effort into converting prospects that you know will churn in a few months....
by Peter Auton | Jan 19, 2026 | Blog, Marketing
That’s why one question comes up again and again: who is visiting my website? The challenge is that, on average, 98% of your website visitors never fill out a form or identify themselves. They read a blog post, browse a product page, maybe return a few times, and then...
by bagleyj | Jan 19, 2026 | Blog, Lead Generation, Marketing
If you’ve got a B2B website, you’re probably spending hours on your online lead generation. But with conversion rates stuck at 2%, it may feel like your lead gen strategy isn’t working as well as it should. What is Online Lead Generation? Online lead...
by Laura Nineham | Jan 14, 2026 | Marketing
Take a look at some of our favorite pearls of wisdom from previous webinar guests: Our tips come from: Alice DeCourcy, CMOÂ at Cognism Philip Ilic, Co-Founder at Kiin Agency Phil Fryer Ward, Founder of Hup Agency Barry Richards, VP Global Strategy at Transmission...
by Laura Nineham | Jan 12, 2026 | Marketing
The best sales and marketing funnels don’t only focus on rigid funnel stages or lead numbers; they look at alignment, intent, and timing. These funnels match how buyers act today: researching on their own, involving several people, and showing interest well...
by bagleyj | Jan 12, 2026 | Blog, Marketing, Sales
That’s because the way people move through funnels looks nothing like the neat, linear models many teams still rely on. B2B buyers now research independently, consult multiple stakeholders, and move fluidly between stages before they ever engage with sales. If your...
