by Peter Auton | Oct 27, 2025 | Blog, Marketing
This is a fundamental part of how connections to websites are established and how data is exchanged. Without it, accessing online content wouldn’t be possible. What Is an IP Address? IP stands for Internet Protocol, which defines how data packets are addressed...
by bagleyj | Oct 27, 2025 | Account Management, Blog, Marketing, Sales
What is IP Tracking? IP tracking describes the process of collecting an IP address from a website. Websites regularly use this data for things like personalizing content, web analytics tracking, and security. In B2B marketing, IP tracking also lets you find out which...
by bagleyj | Oct 15, 2025 | Blog, Lead Generation, Marketing
If you’ve got a B2B website, you’re probably spending hours on your online lead generation. But with conversion rates stuck at 2%, it may feel like your lead gen strategy isn’t working as well as it should. What is Online Lead Generation? Online lead...
by Martin Boyle | Oct 14, 2025 | Blog, Lead Generation, Marketing, Sales
Effective lead generation isn’t about volume, it’s about identifying revenue-qualified opportunities that can be attributed back to specific marketing efforts. After all, that’s what today’s CMOs are accountable for. Jump to: What is Lead Generation? Why is Lead...
by bagleyj | Oct 13, 2025 | Blog, Lead Generation, Marketing
Before You Begin While this process is designed to get you started quickly, it’s wise to keep in mind that website changes need time to have an impact. If you need an overnight boost, advertising can have a more immediate effect on your lead generation. But if you’re...
by Martin Boyle | Oct 8, 2025 | Blog, Marketing
Place CTAs Above the Fold Only 2% of website visitors typically inquire – but if you make sure you have a bold, relevant CTA above the fold, you’ll capture attention during the critical first few seconds of a visit. This kind of tweak can see you improve conversions...
