by bagleyj | May 8, 2026 | Blog, Marketing
That 98% of traffic bounces, and you have no idea which companies are interested in your business, or which pages they’ve been viewing. But with the right website visitor tracking tool, you can see what people are engaging with on your website. Types of Website...
by bagleyj | Apr 30, 2026 | Blog, Marketing
According to benchmark data, the average cost per click on Google Ads went up by 12% in the first quarter of 2026, and B2B is still one of the most expensive areas for paid search. Google’s platform now uses AI to manage campaigns, which means marketers need to use a...
by bagleyj | Apr 30, 2026 | Blog, Marketing
The PESO model groups all media activity into four main areas: Paid, Earned, Shared, and Owned. Instead of handling each channel separately, this framework helps you combine them into one strategy that boosts visibility, builds credibility, and speeds up your sales...
by bagleyj | Mar 12, 2026 | Blog, Marketing
The average B2B website converts less than 2% of its traffic into leads. That means for every 100 visitors a business sends to its website, 98 leave without taking any action. For most B2B organizations, the website isn’t the bottleneck in terms of traffic; it’s a...
by Emily Gittings | Mar 12, 2026 | Account Management, Marketing, Sales
The old adage is true: it’s far more profitable to retain your customers than acquire new ones. In fact, increasing customer retention rates by 5% can increase profits anywhere between 25% to 95%, Harvard Business Review reports. Instead of treating the post-sale...
by Laura Nineham | Mar 11, 2026 | Marketing
If you’re not on track to hit your targets, the first thing you’ll be asked is: what are you planning to do to recover? But you can’t answer if you haven’t diagnosed the problem first. Is it volume, lead quality, or conversion rates? Is something going wrong with the...
