by Emily Gittings | Mar 12, 2026 | Account Management, Marketing, Sales
The old adage is true: it’s far more profitable to retain your customers than acquire new ones. In fact, increasing customer retention rates by 5% can increase profits anywhere between 25% to 95%, Harvard Business Review reports. Instead of treating the post-sale...
by Laura Nineham | Mar 11, 2026 | Marketing
If you’re not on track to hit your targets, the first thing you’ll be asked is: what are you planning to do to recover? But you can’t answer if you haven’t diagnosed the problem first. Is it volume, lead quality, or conversion rates? Is something going wrong with the...
by bagleyj | Mar 11, 2026 | Blog, Marketing
Marketing teams are under more pressure than ever to demonstrate pipeline contribution. And yet, in most B2B organizations, a significant proportion of the leads that marketing teams produce never become sales opportunities. It’s not because the leads are worthless,...
by bagleyj | Mar 8, 2026 | Blog, Marketing
B2B marketing leaders are under more pressure than ever to demonstrate pipeline contribution. Business leaders need revenue attribution; sales teams want qualified leads. And yet, for many organizations, the website is still being evaluated almost entirely on traffic...
by bagleyj | Mar 2, 2026 | Blog, Lead Generation, Marketing
Most B2B organizations have a lead generation strategy in place, but not many have one that works consistently. The gap between activity and outcome is where most teams lose ground and end up generating volume without quality, investing in channels that do not...
by Laura Nineham | Feb 24, 2026 | Marketing
Media budgets are coming under increasing scrutiny. You’re expected to protect pipeline, improve efficiency, and still prove impact in an environment where buyers are harder to identify, and attribution is less reliable than it looks on a dashboard. It sounds like an...
