by Laura Nineham | Nov 25, 2025 | Marketing
In a recent Lead Forensics webinar, LinkedIn Ads expert Philip Ilic shared a proven blueprint for turning ad spend into sales pipeline. Forget outdated tactics like gated PDFs and bloated awareness campaigns. Philip walks through how to structure campaigns that win...
by Emily Gittings | Nov 9, 2025 | Blog, Marketing
By reviewing these compelling B2B marketing statistics, you’ll get a better sense of what’s working, what’s not, and where savvy marketers are focusing their efforts in 2025. And if you want to see more, take a look at our B2B sales statistics too. Content is...
by Peter Auton | Oct 27, 2025 | Blog, Marketing
This is a fundamental part of how connections to websites are established and how data is exchanged. Without it, accessing online content wouldn’t be possible. What Is an IP Address? IP stands for Internet Protocol, which defines how data packets are addressed...
by bagleyj | Oct 27, 2025 | Account Management, Blog, Marketing, Sales
What is IP Tracking? IP tracking describes the process of collecting an IP address from a website. Websites regularly use this data for things like personalizing content, web analytics tracking, and security. In B2B marketing, IP tracking also lets you find out which...
by bagleyj | Oct 15, 2025 | Blog, Lead Generation, Marketing
If you’ve got a B2B website, you’re probably spending hours on your online lead generation. But with conversion rates stuck at 2%, it may feel like your lead gen strategy isn’t working as well as it should. What is Online Lead Generation? Online lead...
by Martin Boyle | Oct 14, 2025 | Blog, Lead Generation, Marketing, Sales
Effective lead generation isn’t about volume, it’s about identifying revenue-qualified opportunities that can be attributed back to specific marketing efforts. After all, that’s what today’s CMOs are accountable for. Jump to: What is Lead Generation? Why is Lead...
