by Laura Nineham | Jan 12, 2026 | Marketing
The best sales and marketing funnels don’t only focus on rigid funnel stages or lead numbers; they look at alignment, intent, and timing. These funnels match how buyers act today: researching on their own, involving several people, and showing interest well...
by bagleyj | Jan 12, 2026 | Blog, Marketing, Sales
That’s because the way people move through funnels looks nothing like the neat, linear models many teams still rely on. B2B buyers now research independently, consult multiple stakeholders, and move fluidly between stages before they ever engage with sales. If your...
by bagleyj | Jan 8, 2026 | Blog, Marketing
That 98% of traffic bounces, and you have no idea which companies are interested in your business, or which pages they’ve been viewing. But with the right website visitor tracking tool, you can see what people are engaging with on your website. Types of Website...
by bagleyj | Jan 5, 2026 | Blog, Lead Generation, Marketing
In 2026, B2B marketing success isn’t just about how many leads you bring in; it’s about how well you can track, qualify, and convert them. That means understanding the metrics that matter most and having a clear plan to measure and report on them. This guide explains...
by Laura Nineham | Dec 15, 2025 | Marketing
That means building your framework around the pipeline you’ve created, the deals you’ve helped advance, and the revenue you can tie back to marketing. These eight essential areas will help you consider how to become more revenue-first and update your plans for the new...
by Laura Nineham | Nov 25, 2025 | Marketing
In a recent Lead Forensics webinar, LinkedIn Ads expert Philip Ilic shared a proven blueprint for turning ad spend into sales pipeline. Forget outdated tactics like gated PDFs and bloated awareness campaigns. Philip walks through how to structure campaigns that win...
