by Peter Auton | Jun 30, 2025 | Blog, Marketing
This guide outlines how the most popular web analytics tools work and what you can learn by looking at their data. What Is Web Analytics? Web analytics describes the process of collecting, reporting and analyzing website data. It’s important because it allows you to...
by Laura Nineham | Jun 30, 2025 | Marketing
Digital Marketing Glossary A/B testing: Testing two versions of the same webpage/page copy/call-to-action (version A and version B) changing one element (such as color, text or positioning), to determine the most successful in achieving desired goals. The more...
by Chloe Nowicki | Jun 6, 2025 | Blog, Marketing
In the dynamic world of B2B marketing, the only constant is change. New technologies, evolving buyer behaviours, and emerging strategies mean that continuous self-development isn’t just a nice-to-have, it’s a fundamental requirement for success. To stay...
by bagleyj | Apr 7, 2025 | Blog, Marketing
We’ve put together the top 30 web analytics tools we recommend checking out, which will help you to identify website visitors, track your visitors’ behavior, conduct and track A/B tests, personalize your website and make your site as user-friendly as possible to...
by Laura Nineham | Apr 4, 2025 | Marketing
Your B2B buyers don’t start their journey thinking: I need to buy this right now. They start by asking: Why should I care? Is this relevant to me? Is this problem urgent enough to solve right now? This is when you have to grab their attention and make them...
by Laura Nineham | Mar 28, 2025 | Marketing
First, you need to understand how urgency and value perception can help your conversions. Then we’ll show you how to apply these psychological principles to enhance your B2B persuasion skills. How does urgency help drive action? Your prospects might be aware of...
