by Peter Auton | Oct 27, 2025 | Blog, Marketing
This is a fundamental part of how connections to websites are established and how data is exchanged. Without it, accessing online content wouldn’t be possible. What Is an IP Address? IP stands for Internet Protocol, which defines how data packets are addressed...
by bagleyj | Oct 27, 2025 | Account Management, Blog, Marketing, Sales
What is IP Tracking? IP tracking describes the process of collecting an IP address from a website. Websites regularly use this data for things like personalizing content, web analytics tracking, and security. In B2B marketing, IP tracking also lets you find out which...
by bagleyj | Oct 13, 2025 | Blog, Lead Generation, Marketing
Before You Begin While this process is designed to get you started quickly, it’s wise to keep in mind that website changes need time to have an impact. If you need an overnight boost, advertising can have a more immediate effect on your lead generation. But if you’re...
by Martin Boyle | Oct 8, 2025 | Blog, Marketing
Place CTAs Above the Fold Only 2% of website visitors typically inquire – but if you make sure you have a bold, relevant CTA above the fold, you’ll capture attention during the critical first few seconds of a visit. This kind of tweak can see you improve conversions...
by bagleyj | Sep 30, 2025 | Blog, Marketing
Events are important for B2B marketers: 41% say they are “very valuable” and 33% say they’re “extremely valuable”, according to research by Cvent. For that reason, a great portion of the marketing budget can be allocated to events. For example, 17% of marketers say at...
by Laura Nineham | Sep 1, 2025 | Marketing
Influencer marketing in B2B was the topic of a webinar we hosted back in 2022. At that time, the space was still finding its feet. Costs were low, TikTok was emerging as a wildcard channel, and few B2B leaders were thinking about creators as serious revenue drivers....
