by Laura Nineham | Jan 28, 2026 | Marketing
For many B2B marketers, the Marketing Qualified Lead (MQL) is a critical milestone, because it’s the point where marketing hands over leads to sales and says: “This one’s ready.” But what exactly does that mean? And how do you make sure your MQLs are more than just...
by Laura Nineham | Jan 20, 2026 | Marketing
You need to have a laser-focus on who your idea customer is, otherwise your teams can burn through time and budget chasing companies that are unlikely to convert. Or worse: they put too much effort into converting prospects that you know will churn in a few months....
by Peter Auton | Jan 19, 2026 | Blog, Marketing
That’s why one question comes up again and again: who is visiting my website? The challenge is that, on average, 98% of your website visitors never fill out a form or identify themselves. They read a blog post, browse a product page, maybe return a few times, and then...
by bagleyj | Jan 19, 2026 | Blog, Lead Generation, Marketing
If you’ve got a B2B website, you’re probably spending hours on your online lead generation. But with conversion rates stuck at 2%, it may feel like your lead gen strategy isn’t working as well as it should. What is Online Lead Generation? Online lead...
by Laura Nineham | Jan 14, 2026 | Marketing
Take a look at some of our favorite pearls of wisdom from previous webinar guests: Our tips come from: Alice DeCourcy, CMOÂ at Cognism Philip Ilic, Co-Founder at Kiin Agency Phil Fryer Ward, Founder of Hup Agency Barry Richards, VP Global Strategy at Transmission...
by Laura Nineham | Jan 12, 2026 | Marketing
The best sales and marketing funnels don’t only focus on rigid funnel stages or lead numbers; they look at alignment, intent, and timing. These funnels match how buyers act today: researching on their own, involving several people, and showing interest well...
