by bagleyj | Jan 12, 2026 | Blog, Marketing, Sales
That’s because the way people move through funnels looks nothing like the neat, linear models many teams still rely on. B2B buyers now research independently, consult multiple stakeholders, and move fluidly between stages before they ever engage with sales. If your...
by bagleyj | Jan 5, 2026 | Blog, Marketing
Growth hacking sounds like a powerful way to turbo-charge growth – but with so many ways to do it, it can be hard to know where to start. We outline some growth hacking techniques that can produce quick wins, so you can test them out and see which are right for...
by bagleyj | Jan 5, 2026 | Blog, Lead Generation, Marketing
In 2026, B2B marketing success isn’t just about how many leads you bring in; it’s about how well you can track, qualify, and convert them. That means understanding the metrics that matter most and having a clear plan to measure and report on them. This guide explains...
by Laura Nineham | Dec 15, 2025 | Marketing
That means building your framework around the pipeline you’ve created, the deals you’ve helped advance, and the revenue you can tie back to marketing. These eight essential areas will help you consider how to become more revenue-first and update your plans for the new...
by Laura Nineham | Nov 25, 2025 | Marketing
In a recent Lead Forensics webinar, LinkedIn Ads expert Philip Ilic shared a proven blueprint for turning ad spend into sales pipeline. Forget outdated tactics like gated PDFs and bloated awareness campaigns. Philip walks through how to structure campaigns that win...
by Emily Gittings | Nov 9, 2025 | Blog, Marketing
By reviewing these compelling B2B marketing statistics, you’ll get a better sense of what’s working, what’s not, and where savvy marketers are focusing their efforts in 2026. And if you want to see more, take a look at our B2B sales statistics too. Content is...
