by Emily Gittings | Jul 30, 2024 | Blog, Marketing
Lead Magnets in B2B Marketing If you work in B2B marketing, then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their...
by Emily Gittings | Jun 26, 2024 | Blog, Marketing, Sales
iThe numbers speak for themselves: a staggering 98% of website visitors leave without engaging, representing a massive untapped opportunity. Lead Forensics is a game-changer for lead generation for this reason. By identifying anonymous B2B website visitors and...
by Emily Gittings | Jun 25, 2024 | Marketing, Sales
One such tool that has revolutionized customer re-engagement is website visitor identification software. This technology not only identifies who is visiting your website but also provides crucial insights to help you craft personalized re-engagement strategies....
by Emily Gittings | Jun 18, 2024 | Account Management, Blog, Marketing, Sales
Cue the frantic scramble to organize a quick advert, the mad rush to set up another email campaign and the many hours staying late to desperately get just one more lead! Last minute lead generation isn’t ideal for anyone, there must be a better way… This is where the...
by Emily Gittings | Jun 14, 2024 | Account Management, Marketing, Sales
Reverse IP tracking eliminates the need for on-site conversions, form-fills and inquiries — enabling every user to transform their website into a hub of brand new business leads. As many as 98% of your website visitors leave without a trace, according to Lead...
by Emily Gittings | May 30, 2024 | Account Management, Blog, Marketing, Sales
Large firms may choose to call on the services of specialist external consultants, who will help them figure out what the best growth strategy is going to be. At the other end of the spectrum, micro businesses and very new companies will often be focused on pulling in...
